MSL Motor Group was founded by Stephen O’Flaherty who is widely celebrated as one of the great pioneers of modern Irish motoring. His grandson, who is also named Stephen O’Flaherty, is the Chairman of MSL Motor Group today.
The O’Flaherty family have a long history in the Irish motor industry and have been involved in manufacturing, distribution and retail operations since 1950. It was in 1954 that Stephen O’Flaherty secured the Mercedes-Benz distribution rights for Ireland, and the Mercedes-Benz distribution is still run by the O’Flaherty family. Today the Naas Road facility remains the headquarters for both MSL Motor Group and Mercedes-Benz Ireland.
Operating out of the historic site on the Shelbourne Road, we are proud to sell a wide range of luxury Mercedes-Benz vehicles including Petrol, Diesel, Hybrid, and Electric models.
When you visit our showrooms, anticipate discovering a cutting-edge viewing environment staffed by a dedicated team of experts committed to assisting you in acquiring your ideal Mercedes-Benz at the most favorable price.
We view the process of purchasing a car as more than merely choosing a suitable model and customizing your preferred trim; it's a journey, and vehicle ownership is an immersive experience. Your satisfaction with the car you select is paramount. It should offer reliability and driving comfort over the long term, consistently delivering strong performance. You can place your trust in our team to effectively steer you toward the perfect Mercedes-Benz for your personal needs, your family, and/or your business.
At Mercedes-Benz Ballsbridge, we share the core principles of MSL Motor Group by striving to deliver complete customer satisfaction in all areas of our business, through our passion, continuous innovation, and the development of our contemporary dealership.
